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Managing Services: Using Technology to Create Value, by Mark M. Davis, Janelle N. Heineke
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"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
- Sales Rank: #6158648 in Books
- Published on: 2002-12
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 8.00" w x .75" l,
- Binding: Hardcover
- 443 pages
About the Author
Mark Davis teaches at Bentley College.
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