Kamis, 28 Juli 2011

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks.

For industry professionals from brand managers to chief marketing officers

  • Sales Rank: #195725 in Books
  • Published on: 2007-06-23
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.10" w x 8.20" l, 3.26 pounds
  • Binding: Hardcover
  • 720 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book!
By Ryan Walters
This textbook worked very well for class. There were no pages missing and it helped me to a good grade. I recommend this textbook to anyone taking this course, or just looking to learn more.

1 of 1 people found the following review helpful.
Does the job
By Simon S. Colley
I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook (in accocordance with a textbook publisher's business model) the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages. I think the idea is if it weighs more, it must be worth more.

As I said, it does the job. The writing is easy to understand. I'm learning things from it. I will not be keeping it past the end of semester.

Through Amazon, I purchased it for half the price it was selling for at the University Co-op.

2 of 2 people found the following review helpful.
Good Book for Branding
By Chris Rafa
I recommend this book if you want to learn about branding. It is easy to read and uses great real world examples to explain more complex concepts.

See all 13 customer reviews...

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Selasa, 26 Juli 2011

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The first step in actualizing the physical, is to realize that there is more than just the physical at work. Whole matrices of forms coincide to create the conditions for your spirit’s journey, and in order for the body to be understood, its context and relationship to the whole must be considered. In ancient cultures around the world, the body was seen as the tool or vessel of the spirit, formed and developed to be a bridge between the world of the unseen, from which we come, to this world that we see and feel around us. In ancient Kamit, they understood the body to be the sacred temple of the Creator, through which divine energies could be made manifest in this realm. In keeping with our cultural discipline, the body must be kept clean, and should purified on a daily basis in order that the Divine has as clear a channel as possible to exist in this realm in and through us. This is the divine function of Wadjet Yoga- to solidify your connection to the Source of all things, and make you excellent.

  • Sales Rank: #517621 in Books
  • Published on: 2015-11-16
  • Original language: English
  • Dimensions: 9.00" h x .39" w x 6.00" l, .52 pounds
  • Binding: Paperback
  • 170 pages

About the Author
Seshat Sat’Heru has been studying yoga for many years across three continents. Besides being a cerified yoga teacher, she is a Hmt Ntr (High Priestess) of the goddess Wadjet, and Wab (Purification) Priestess of the Temple of Anu. In addition to Wadjet Yoga: Understanding Serpent Power, she is the author of three children’s books: Mas Heru: Birth of an Ancient King, which details the origins of Christmas so that children can connect with their own culture through the holiday period; Kamitic Stories for Children, a collection of seven tales based on ancient African divine stories; and First Words in Medu Ntr, a colorful picture book of ancient Kamitic language for children. Watch for her upcoming works, Wadjet Yoga Volume One: The Workout Journal, a page by page description of each set written about in this book, with pictures of each posture and movement as well as space for notes and revelations that arrive as a result of the meditations and spiritual work; Wadjet Yoga: Volume Two, which details the practice of developing emotional peace and integrity through Wadjet Yoga; and Amma Su En Pa Neter: The Way of the Kamitic Woman, which describes her healing journey from a woman of Western-influenced mind to her rightful place as an African woman.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A must read
By lin
This book is so very well written i must say Dua (thanks) for sharing your experience and taking on your journey thus book has enlightened me more and gave very good detail understanding of yoga and and deeper spiritual insight of self discovery. I impress and motivated to return back into doing kemetic yoga..i do look forward to purchasing some of the other books as well as patiently waiting for volume 2

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By SeutaziaS
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1 of 1 people found the following review helpful.
Great Book for African Consciousness
By Yashar
This book give a comprehensive look into African spirituality and health in a unique way. The way it ties in emotions with the organs and spiritual wellness brings the mind to a meditative state, just reading it. I definitely recommend this book!

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Rabu, 20 Juli 2011

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  • Sales Rank: #642868 in Books
  • Published on: 2016-02-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .64" w x 8.50" l, 1.46 pounds
  • Binding: Paperback
  • 284 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
Well, you get what you pay for. This ...
By Steve Northrup
Well, you get what you pay for. This book was translated from some other language to english, and there were a lot of typos. Also, the author assumed the reader knew how to do many functions that I wouldn't consider "beginner". They also did not explain very well the whys of the steps being taken.

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I Don't Recommend It
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  • Sales Rank: #4615655 in Books
  • Published on: 2010-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .69" w x 5.98" l, .97 pounds
  • Binding: Paperback
  • 326 pages

Review

Paris’s “advocacy of the ‘third force’ psychologies of Abraham Maslow and Karen Horney is an attempt to break with the old dispensation and its monopoly of literary fields . . . . It seems probable, then, that Paris’s readings will serve in the future introductory models of responsible, self-critical analysis in the psychological mode.” — Mark Spilka, Novel: A Forum on Fiction

 “Mr. Paris’ carefully written study has the double merit offering stimulating insights into several works of great fiction while also elaborating upon . the body of theoretical literature on the novel as a genre . . . . [The] individual chapters of analysis are almost uniformly excellent . . Mr. Paris stresses the notion that the novel represents what is, not what should be, and that novelists are perfect observers, not perfect oracles.” — Richard Weisberg, Modern Fiction Studies

About the Author

Bernard J. Paris is professor emeritus of English at the University of Florida. His fields of interest include Victorian and comparative fiction and the psychological study of literature. He is author of numerous books, including Rereading George Eliot, Heaven and Its Discontents: Milton’s Characters in Paradise Lost, Bargains with Fate: Psychological Crises and Conflicts in Shakespeare and His Plays, and A General Drama of Pain: Character and Fate in Hardy’s Major Novels.



Bernard J. Paris is professor emeritus of English at the University of Florida. His fields of interest include Victorian and comparative fiction and the psychological study of literature. He is author of numerous books, including Rereading George Eliot, Heaven and Its Discontents: Milton’s Characters in Paradise Lost, Bargains with Fate: Psychological Crises and Conflicts in Shakespeare and His Plays, and A General Drama of Pain: Character and Fate in Hardy’s Major Novels.

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3 of 3 people found the following review helpful.
Karen Horney meets realistic fiction
By R. Schwenk
Readers of Thackeray, Stendhal, George Eliot, Dostoevsky, and Conrad will find this book to be an excellent introduction to the ideas of Karen Horney, a post-Freudian psychoanalyst whose theory of personality structure lends itself well to studies of authors of realistic fiction and their characters. See [...] for the home page of the International Karen Horney Society. The author has the ability to re-articulate her ideas concisely; see also Karen Horney: A Psychoanalyst`s Search for Self-Understanding.

Karen Horney's theory of the neurotic personality, which today would be called an Axis-II personality disorder, has the virtue of being synchronic. This means that she describes the personality in terms of its present-day structure and forces without relying on any knowledge about the origins of these dysfunctions. In this book, Bernard Paris analyzes the main characters as well as the "implied authors" of several well-known works of fiction. His argument is that authors who create sufficiently realistic characters cannot help but endow them with personality structures amenable to a Horneyan analysis. The discussions of Vanity Fair (Barnes & Noble Classics) and Notes from the Underground are particularly fascinating.

Those who have read Horney's books (for example, Our Inner Conflicts: A Constructive Theory of Neurosis) will definitely want to read this book. It will enrich your understanding of her theory and make you eager to read the books discussed.

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A Psychological Approach to Fiction: Studies in Thackeray, Stendhal, George Eliot, Dostoevsky, and Conrad, by Bernard J. Paris PDF
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[G166.Ebook] Free PDF The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV, by Tynan

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The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV, by Tynan



The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV, by Tynan

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The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV, by Tynan

Are you sick of paying rent? Yearning for the freedom of the open road? Or maybe you're just ready for a new adventure. The Tiniest Mansion will teach you how to convert a small RV into a rolling palace with all the comforts of your home, plus the freedom to live anywhere you want without paying rent.

The Tiniest Mansion covers everything from the essentials like choosing an RV, generating power, and dumping your tanks to more extravagant projects like installing marble floors and building an entertainment system.

This book is a practical guide for anyone who is living in an RV or is considering it. Tynan, who has been living in an RV since 2006, shares all of his hard won secrets of RV living in this book.

  • Sales Rank: #221054 in eBooks
  • Published on: 2012-01-14
  • Released on: 2012-01-14
  • Format: Kindle eBook

Most helpful customer reviews

40 of 42 people found the following review helpful.
1995/96 Winnebago Rialto
By L. Lee
I came across Tynan's site when I was researching different types of RVs. I enjoyed his site quite a bit because of common interests in such things as poker, smart gambling, RVs, minimalism, programming. In addition, he has an attention to detail about things that he's passionate about. He's drawn to the best of breed products but couple that with a practical side. Not just spending gobs on money on something that has perhaps only a minimal advantage over lesser priced product.

I had already read most of what he had written on his site, tynan.com and was interested in what more he could add to his new book. I wasn't expecting too much because he had mentioned he wrote the entire book or booklet on a round trip flight. But for $2.99, I wasn't going to quibble plus I wanted to support his endeavours. The book is heavily biased towards the vehicle he choose which is a '95-'96 Winnebago Rialto. While it suits his purpose quite well which is to park near metropolitan areas with the least amount of conspicuous attention. I don't think the majority of the people, including myself, would choose this particular vehicle. For one thing, as he mentioned, they increased the size by a foot in later years so one of the main advantages he cites, being able to park in a regular parking spot is no longer available. RVs have progressed in 16 years and some of shortcomings in his Rialto have improved. The vehicle is really tailored for only one person so couples or families need not apply. Much of the book goes into great lengths about the modifications that he did to his Rialto. Some of it very specific to that RV but others that could be extended to other RVs. Upgrading to solar panels. Adding a subwoofer. Looking for DC voltage products for energy efficiency. Upgrading to LED bulbs. Etc. All these suggestions are pretty great and RV manufacturers would be smart to take heed. It would be interesting to see what kind of awesome RV, Tynan would come up with, if he could start from scratch and design his dream RV.

I couldn't give the book 5 stars because of its bias to an outdated RV but I think 4 stars is quite deserving based on its attention to detail and its great price.

22 of 23 people found the following review helpful.
Great Book on RV Living
By Kevin Wood
I've followed Tynan's blog for many years ([...]) and was always interested in reading about RV modifications. Not an RV user myself, I read the book out of curiosity. The book is a great overview of maximizing the use of an RV and going over important Do's and Don'ts. Reading from the perspective of someone who has performed all of the modifications and lived in an RV for many years, one gets a perspective of not just what to look out for, but also develops an understanding of life in an RV which enables the reader to pick and choose the modifications that are right for them.

Overall, I would recommend this book for anyone interested in downsizing to an RV or interested in minimalist living.

Pros:
-Great suggestions based on experience
-Comprehensive list of possible modifications
-Product recommendations for every job

Cons:
-No pictures
-Not a step by step guide

17 of 17 people found the following review helpful.
Surprisingly interesting
By Felicia A. Sullivan
To start off, I have no desire or intention to live in an RV. I have a husband, 5 kids at home, a 160 pound Rottweiler and a 60 pound Pit Bull. I don't think they make an RV large enough to hold my family. I am, however, fascinated by the RV'ers life, and once the kids are all out of the house, getting one is a plan. Until then, I read about them, LOL.

The author has put together a very informative, well detailed part journal/part guide* on living in an RV. How and where to park, get electricity, obtain and empty water tanks, etc., is all mentioned in the book, and the author seems to know what he is talking about as far as the use of deep cycle batteries, solar panels, and amp hours vs. usage and appliances, so it's all good information to retain.

The only real drawback to the book is the lack of pictures. I would have loved to see the interior of the RV set up for daily living.

Thanks, author, for the Kindle freebie, and I look forward to the days we may meet up on the road.

*I have downloaded way too many Kindle books lately that were utter trash, both in content and in presentation, and I appreciate that the author took the time to make this look like a real book.

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Senin, 11 Juli 2011

[U896.Ebook] Free Ebook Thinking Mathematically, by Robert Blitzer

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Thinking Mathematically, by Robert Blitzer

This highly anticipated first edition achieves the difficult balance between coverage and motivation while helping students develop strong problem-solving skills. Blitzer's examples, problems and applications foster both an appreciation and understanding of mathematics encouraging students to take the math a step further into their everyday lives. Blitzer's use of current data and examples drawn from real life are used to develop key mathematical concepts, as well as reduce math anxiety in students.

  • Sales Rank: #1701458 in Books
  • Published on: 2004-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 8.50" w x 1.50" l,
  • Binding: Hardcover
  • 1 pages

From the Inside Flap
Preface To the Student

I've written this book to give you control over the part of your life that involves numbers and mathematical ideas. Gaining an understanding and appreciation of mathematics will help you participate fully in the twenty-first century. In some ways, you cannot get along in life without the mathematics in this book. For example, if you do not understand the basic ideas of investment, you may find it impossible to achieve your financial goals. If you do not have at least a rudimentary understanding of set theory, you may not be able to meaningfully interpret the vast amount of survey data we are presented with almost daily.

This book has been written so that you can learn about the power of mathematics directly from its pages. All concepts are carefully explained, important definitions and procedures are set off in boxes, and worked-out examples that present solutions in a step-by-step manner appear in every section. Study tip boxes offer hints and suggestions and often point out common errors to avoid. A great deal of attention has been given to show ways to apply mathematics to your life in order to make your learning experience both interesting and relevant.

As you begin your studies, I would like to offer some specific suggestions for using this book and for being successful in this course:

1. Attend all lectures. No book is intended to be a substitute for valuable insights and interactions that occur in the classroom. In addition to arriving for lecture on time and prepared, you will find it useful to read the section before it is covered in lecture. This will give you a clear idea of the new material that will be discussed.

2. Read the book. Read each section with pen (or pencil) in hand. Move through the illustrative examples with great care. These worked-out examples provide a model for doing the exercises in the exercise sets. As you proceed through the reading, do not give up if you do not understand every single word. Things will become clearer as you read on and see how various procedures are applied to specific worked-out examples.

3. Work problems every day and check your answers. The way to learn mathematics is by doing mathematics, which means working the assigned exercises in the exercise sets. The more exercises you work, the better you will understand the material.

4. Prepare for chapter exams. After completing a chapter, study the summary, work the exercises in the chapter review, and work the exercises in the chapter test. Answers to all these exercises are given in the back of the book.

5. Use the supplements available with this book. A solutions manual containing worked-out solutions to the book's odd-numbered exercises and all review exercises, a dynamic web page, and video tapes created for every section of the book are among the supplements created to help you tap into the power of mathematics. Ask your instructor or bookstore what supplements are available and where you can find them.

It is my hope that you will enjoy the pages of this book, as you empower yourself with the mathematics needed to succeed in college, your career, and in your life. To the Instructor

Thinking Mathematically provides a general survey of mathematical topics that are useful in our contemporary world. My primary purpose in writing the book was to show students how mathematics can be applied to their lives in interesting, enjoyable, and meaningful ways. The book's variety of topics and flexibility of sequence make it appropriate for a one- or two-term course in liberal arts mathematics, finite mathematics, mathematics for education majors, as well as for courses specifically designed to meet state-mandated requirements in mathematics.

I wrote the book with three major goals: first, to help students acquire knowledge of fundamental mathematics; second, to show students how mathematics can solve authentic problems that apply to their lives; and third, to enable students to develop problem-solving skills, fostering critical thinking, within a varied, interesting, and contemporary setting.

I am avidly interested in psychology, philosophy, and literature, as well as mathematics. I've worked as a musician, psychotherapist, and even attempted book, music, and lyrics to an original musical. (Compared to writing for musical theater, authoring mathematics textbooks is a breeze!) I hope that my love for learning, as well as my respect for the diversity of students I have taught and learned from over the years, is apparent In the hundreds of applications that appear throughout the book. By connecting mathematics to the whole spectrum of learning, it is my intent to show students that their world is profoundly mathematical and, indeed, "pi" is in the sky. Robert Blitzer

From the Back Cover

Take a closer look at the front cover to see how mathematics affects our everyday experience. * You may have participated in a survey, for example, but do you know how we use mathematics to interpret and present the results? (Chapter 2)
* Do you know a quick way to estimate the size of a large crowd from a photograph? (Chapter 1)
* Look at the architecture in the background. The buildings all around us are based on familiar geometric figures such as triangles, squares, and rectangles. (Chapter 10)
* In some areas, crowds like this are commonplace. However, in order locales, wide-open spaces are the norm. We can describe these differences using the mathematical concept of population density. (Chapter 9)

Thinking Mathematically invites you to navigate life and its challenges with greater ease and enthusiasm.

About the Author
BOB BLITZER is a native of Manhattan and received a Bachelor of Arts degree with dual majors in mathematics and psychology (minor: English literature) from the City College of New York. His unusual combination of academic interests led him towards a Master of Arts in mathematics from the University of Miami and a doctorate in behavioral sciences from Nova University. Bob is most energized by teaching mathematics and has taught a variety of mathematics courses at Miami-Dade Community College for nearly 30 years. He has received numerous teaching awards, including Innovator of the Year from the League for Innovations in the Community College, and was among the first group of recipients at Miami-Dade for an endowed chair based on excellence in the classroom. In addition to Thinking Mathematically, Bob has written four algebra books, all published by Prentice Hall.

Most helpful customer reviews

67 of 68 people found the following review helpful.
Thinking Mathematically (5th Ed.) - An Unbiased Review
By Sam The Sham
can't work math. It scares me to death. I was one of the unfortunate people who, as a child, was taught math using the "New Moden Math Concept". Subsequently, like most who had the misfortune of suffering the course of instruction, the basics were sort of skipped over while we all learned "Base 108", "Base Pi" Base Chevrolet", and all the other crud we'd never use in the real world. As a result I am, therefore, mathematically illiterate.

I have needed one (1) course to complete my degree. I have been avoiding this course for years. Yep, it's basic college mathematics. The thought of math makes me sweat, nauseous, and causes massive amounts of burning stomach acid. I decided to take the plunge and signed up for a distant learning math class. The course required Dr. Robert Blitzers book, "Thinking Mathematically - 5th Edition".

I am now on chapter 4 and am learning math! I have put away the bottles of Malox and the sweat bands. I actually understand what I am reading. This book is great! My first homework assignments have been graded far better than I had ever hoped for. It is working for me. (At least the first 4 chapters anyway)

Dr. Blitzers' book utilizes every day situations as related to math. This makes it easier to understand for the non-math major. The book is loaded with examples and work problems the answers to which, are in the back of the book. You cannot just use the answers, you will have to work for them in order to learn. However, having the answers accessible makes it easy to review and find where you have errored (if at all).

Although the book is pricey, it is well worth the money. The book is absolutley loaded with information, is large, and is over 1,000 pages in length. It is well written and if I can understand it, anyone can. (Sometimes I have to reread the info before it sinks in...but it does!) I would suggest this book for anyone who wants to refresh their math skills not just students taking a college level math course.

Don't get me wrong, I am still having to work twice as hard as the person who has a working grasp of math, but I am finally learning the math concepts I should have 40 years ago. I thank Dr. Robert Blitzer and his book "Thinking Mathematically" for putting me at ease while I am doing so.

0 of 0 people found the following review helpful.
The book was in good condition nothing majorly wrong
By kayla duckett
The book was in good condition nothing majorly wrong.
All though if your taking this class online you don't really need the book. The book really was only there so I could write chapter notes however the book online would have worked great. The homework and the online book is all you need, unless you really need a physical copy.

0 of 0 people found the following review helpful.
Was great to buy this book for a class
By Amazon Customer
Was great to buy this book for a class. I received it in a timely manner and it definitely served it's purpose. Very easy to understand with lots of preparation for work at the end of the sections.

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Rabu, 06 Juli 2011

[Z652.Ebook] Ebook Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart

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Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart

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Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart

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Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart

This book provides a concise yet thorough introduction to methods that linguists can use to study patterns of sentence acceptability in speech.

Experimental Syntax shows how to design, execute and analyze an appropriate survey experiment for a well-formed question about a matter of fact relative to sentence acceptability. The book also examines variability and demonstrates a method by which an investigator can make principled decisions as to whether two or more informants who use atypical dialects are using the same atypical dialect.

  • Sales Rank: #2759870 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 1997-01-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .46" w x 6.00" l, .67 pounds
  • Binding: Paperback
  • 200 pages
Features
  • Used Book in Good Condition

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Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart PDF
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Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart PDF

Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart PDF

Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart PDF
Experimental Syntax: Applying Objective Methods to Sentence Judgments, by Wayne Cowart PDF